Japanese automaker Isuzu Motors Limited has officially launched its East African operations in Kenya following the buyout of a 57.7 per cent stake in General Motors East Africa (GMEA) in February 2017.
Mr. Susumu Hosoi, Chairman of Isuzu Motors said that Kenya was an important market with great potential in Africa. He says they are keen to strengthen after sales business in the country by deepening linkages with Isuzu Motors International, based in Dubai whose service network covers Africa and Middle East.
Isuzu EA officially changed its name from GM East Africa in July 2017 after attaining the required regulatory approvals. The move, by Isuzu Motors aimed at increasing focus on the Isuzu brand that constituted 95 per cent of GMEA sales.