Ibis Styles has emerged as the front-runner for the number of planned hotels in Africa, knocking back Hilton and Radisson Blu which for years have been locked in a contest for first and second place.
According to the annual Hotel Chain Development Pipeline Survey, from W Hospitality Group, Ibis Styles leads the top 10 brands list. It has 28 planned hotels, followed by Radisson Blu with 25, Mercure with 24 and Hilton slipping into fourth place with 16. Ibis Styles and Mercure’s first and third positions are due to AccorHotels mega-deal for 50 hotels in Angola.
While Ibis Styles leads on the number of planned hotels, the top ten rankings by number of rooms reveal a different picture. Radisson Blu leads this category with 5,693 planned rooms, Hilton is in second place with 4,851 and Ibis Styles comes in third with 3,822.
The hotel pipeline for Hilton’s core brand has reduced slightly but the Hilton Garden Inn brand shows higher growth, now at 14 hotels with 2,556 rooms. Also seeing strong growth, but from a small base, is the Fairmont brand, up 109% with 1,412 planned rooms.
Currently, Tune Hotel in Westlands is now progressively rebranding to Ibis Styles Westlands this is after Accor Hotels signed a management agreement with the property owner Queensway Group.