After a successful first phase of the ‘Buy-Kenyan Build Kenya’ Super Sale in Nairobi and Mombasa, the Government-led initiative is set to kick-off in Nyeri for a three day stretch from Wednesday 31, 2017.
Keen to replicate the successes achieved in Nairobi and Mombasa, which attracted over 200,000 Kenyans, the Ministry of Industry, Trade and Investment, expects the Sale to establish a new supply-chain of export quality clothes in the Mt. Kenya region. Speaking ahead the event, Cabinet Secretary, Industry, Trade and Investment Adan Mohamed said the ‘Buy Kenyan, Build Kenya’ Policy initiative has potential to create 100,000 new jobs from the current 179,000 the sector employs.
“At the end of the day we want the benefit of this initiative to trickle down to the common mwananchi in terms of quality affordable clothes. Sustaining the initiative means that clothes dealers in Mt. Kenya region can buy clothes from EPZ firms for sale in the region creating an alternative business avenue,” said Mr. Mohamed.
The Government has allowed textile and apparel firms housed within Export Promotion Zones Programme to sell up to 20 percent of what they produced in these EPZ’s to the Kenyan consumer tax-free.
“We want to make sure our citizens have access to the high quality export products that are sold to overseas market,” he added. Kenyans will access export quality items for as little as between Sh.100 and Sh.600 shillings for items that go for as much as Sh.6000 in global markets.
The Nyeri Sale will be followed by Eldoret and Meru editions and head back to Nairobi in June. Companies including Hela clothing –A licensed producer of global brands like Victoria Secret and Calvin Klein, United Aryan and Mombasa Apparel and Africa Apparel are expected to take part in the Nyeri edition of the Super Sale ensuring the same high standard of quality clothing at the exhibition.